Ety Construction – Real Estate SEO Campaign for a Ghana-Based Property Developer
Ety Construction is a growing real estate and property development company in Accra, Ghana. They build residential properties and also provide land acquisition and construction services. Their main goal was to rank on Google when people searched for houses, land, and building services in Ghana.
Page 2 Google Rankings in 3 Months
The Challenge
The company had a decent website, but almost zero visibility on Google. They relied heavily on word-of-mouth and offline referrals. There were no optimized pages, no backlinks, and no content strategy in place. Most of their competitors dominated search results, leaving them behind.
Our Approach
We launched a full-scale local SEO campaign targeting relevant keywords like “real estate in Ghana”, “houses for sale Accra”, and “land for sale Ghana”. Our strategy included:
Full technical SEO audit and fixes
Keyword mapping for service and location-based pages
Blog content creation focused on search intent
Google Business Profile optimization
Link-building campaign with high-quality Ghanaian business directories
On-page SEO across all core pages (meta titles, headers, internal links)
We also implemented call-tracking to measure leads from organic traffic.
The Results
In just 90 days:
- 15+ keywords ranked on Google page 2
- 300% increase in organic website traffic
- 3x more leads via contact forms and direct calls
- Improved domain authority and link profile
This SEO campaign was tailored specifically for a real estate company in Accra. Making it a perfect example of SEO for Accra real estate websites.
Client Feedback
“Our site had been online for a while but was basically invisible. Now we’re getting leads weekly, and many of them come from people who just found us on Google. It’s been a game-changer.”
CEO, Ety Construction
Absolutely. Local SEO helps Accra-based property companies rank higher and attract buyers and renters online.
The best strategy includes local SEO techniques like optimizing for “real estate SEO in Accra,” using Google Business Profile, publishing location-specific content, and building backlinks from Ghana-based websites.