Google Ads – Lead Generation Campaign
A local business needed more leads and visibility in a competitive market. They wanted a cost-effective solution to reach the right audience quickly.
The Challenge
Their previous marketing efforts were inconsistent and hard to track. They needed a way to:
- Target only people searching for their services
- Control costs and maximize ROI
- Measure results clearly
Our Approach
We built and managed a Google Ads campaign focused on lead generation. Key steps:
- Keyword research to capture high-intent searches
- Optimized ad copy to improve click-through rates
- Conversion tracking setup to measure ROI
- Ongoing bid and budget optimization
The Results
- Leads doubled within 30 days
- Lower cost per lead compared to past campaigns
- Clear data on ad performance and ROI
Client Feedback
“We finally see where our marketing spend goes and it’s bringing in real results.”