Travela BuQin – PPC Optimization for a Travel Booking Startup
Travela BuQin is a growing online travel agency targeting West African and diaspora travelers. While their services were competitively priced, their previous ad campaigns underperformed, driving low-quality traffic and wasting ad spend.
The Challenge
The client had been running Google Ads but wasn’t seeing real conversions. Their cost-per-click was high, landing pages had poor retention, and they weren’t testing different ad variations. They needed a digital partner who could fix what was broken — and scale what was working.
Our Approach
We started by auditing all ad campaigns and analytics to pinpoint issues. Then we:
- Identified underperforming ad groups and paused wasted spend
- Researched and introduced high-intent, localized keywords
- Ran A/B tests on headlines and ad descriptions for better CTR
- Redesigned landing pages with SEO-driven content and stronger CTAs
- Added schema markup for better ad previews in search
- Implemented conversion tracking to tie ad spend to real bookings
The Results
In just 6 weeks: PPC
- PPC campaign performance improved by 65%
- Click-through rate increased by 54%
- Cost-per-click reduced by 38%
- Time on site and form submissions doubled
Client Feedback
— CEO, Travela BuQin
“We thought we needed a bigger budget, but what we really needed was better strategy. Clinch Tech Pro helped us squeeze real results out of every dollar. Very impressive work.”
