Ety Construction – Real Estate SEO Campaign for a Ghana-Based Property Developer
ETY Construction is a growing real estate and property development company in Accra, Ghana. They build residential properties and also provide land acquisition and construction services. Their main goal was to rank on Google when people searched for houses, land, and building services in Ghana.
The Challenge
The company had a decent website, but almost zero visibility on Google. They relied heavily on word-of-mouth and offline referrals. There were no optimized pages, no backlinks, and no content strategy in place. Most of their competitors dominated search results, leaving them behind.
Our Approach
We launched a full-scale local SEO campaign targeting relevant keywords like “real estate in Ghana”, “houses for sale Accra”, and “land for sale Ghana”. Our strategy included:
- Full technical SEO audit and fixes
- Keyword mapping for service and location-based pages
- Blog content creation focused on search intent
- Google Business Profile optimization
- Link-building campaign with high-quality Ghanaian business directories
- On-page SEO across all core pages (meta titles, headers, internal links)
We also implemented call-tracking to measure leads from organic traffic.
The Results
In just 90 days:
- 15+ keywords ranked on Google page 2
- 300% increase in organic website traffic
- 3x more leads via contact forms and direct calls
- Improved domain authority and link profile
This SEO campaign was tailored specifically for a real estate company in Accra. Making it a perfect example of SEO for Accra real estate websites.
Client Feedback
— CEO, Ety Construction
“Our site had been online for a while but was basically invisible. Now we’re getting leads weekly, and many of them come from people who just found us on Google. It’s been a game-changer.”
