Don Schwartz Law Firm Website & Content Strategy for a Legal Client in the U.S.
Don Schwartz Law is a U.S.-based legal firm specializing in personal injury and auto accident claims. Though experienced in the field, the firm lacked a modern web presence and was losing potential clients to competitors with better online visibility.
Professional Website & Local SEO Strategy Increased Client Calls by 4X
The Challenge
The law firm had no official website and relied solely on word-of-mouth and outdated listings. They needed a professional platform to showcase their services, build trust, and attract local clients searching for legal help online. Without clear service pages, testimonials, or proper SEO, their digital footprint was nonexistent. Law firm website.
Our Approach
We built a fully responsive WordPress website optimized for conversions and search visibility. Key parts of the strategy included:
Clean, modern legal website with trust-building visuals
Dedicated pages for each legal service (Auto Accidents, Personal Injury, Medical Malpractice)
Geo-targeted SEO with city-based landing pages
Google Maps and Reviews integration for local authority
Simple contact forms and “Call Now” CTAs across pages
Added legal blog to build topical relevance and keyword rankings
We also crafted all written content ourselves to ensure clarity, SEO value, and professionalism.
The Results
Within 60 days of going live: Law firm website
- Website ranked in the top 3 for “personal injury lawyer (Santa)
- Client calls and inquiries increased by 4x
- Over 15 positive Google reviews within 4 months
- Bounce rate decreased by 50% thanks to fast load and mobile UX
Client Feedback
“We now have a professional site that gives clients confidence. I’ve received more calls in the last few weeks than I did in months before. You made the legal side look approachable online.”